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What are the benefits of joining the Academy?
If you’re considering opening an online business, then you have to know the nitty gritty of the how to start the business, how to run the business, your products, your marketing strategies.
Whatever it is you plan to sell, whether that be a Service, Digital product or maybe a Physical product, you have to develop some skills.
Let’s face it, you don’t decide tomorrow that you want to be a hairdresser or a plumber, you don’t grab a comb and some scissors or stick a wrench and pipe cutters in your toolbox and go do some business.
Of course you don’t, that would be silly.
You go get some training and that’s what you’ll get here.
I started way back in 2008, at that time it wasn’t anything to do with selling books as it today. Technology was advancing, fast. The Internet was invented and then came mobile phones. Yes, I was part of that generation.
The ability to build a website to market your business was a necessity. Before that we relied on Newspapers, Yellow pages and the most important one of all, recommendations from customers. Good recommendations brought in business.
The big guys, the ‘Gurus’ had already established themselves way back in the 1990’s and by 2000, yes, they were millionaires in a very short space of time. Why? Because they actually were selling to us the information we needed along with programmes that could help us get the business onto the internet and Google.
Yes, Google, that’s the platform that people used back then to find a business and if you hit the first 5 pages, you could guarantee you’re business would be seen in the searches.
Some of these ‘Gurus’ were pretty awesome and some were in the game to make money and they sold you absolute crap. It was a joke then how much your computer could hold. But they all gave freebies, sometimes it was worth buying the crap to get to the good stuff, you grabbed that, then unsubscribed.
It was one of the English guys that I came to follow and admire, he wasn’t shy about helping people and he’d do it freely. He was approachable, friendly, in fact, in some ways, humble.
When I didn’t understand one of the steps, I could contact him and he’d make the time to explain it. I mean, I took courses, went back to College but he developed a course that outshone them all. It was 60 , yes, 60 videos and I watched them over and over until the light suddenly went on and I was building websites, where to host, how to host, how to use the back-end of the site, upload files to my hosting site, well, let’s say, I knew what the hell I was doing at the end of it all.
In fact, I got to be that good, I got commissions to build websites for small businesses and then trained the same businesses how to use them to market with them.
Now let me tell you, I never stop learning. The Social media platforms were developing and still are, you grabbed the opportunity to use these Free advertising Platforms.
But, even now they’ve changed, the principal is the same when it comes to using them as a marketing platform, but they are, in reality, search engines. Just a lot more Googles, with each one used in different way, all having their rules and regs to follow.
That’s why I created the Academy, to teach those who want an Online Business the ropes, as they say.
All I can offer is the knowledge I have gained over the years and still learning. I didn’t know about TikTok until about 2 years ago, it was fun, I enjoyed the trends, the funny videos and actually became Carole next door. My young neighbour had a nasty habit of playing pranks and surprising me at odd ball moments, so he made videos and posted them. It was fun and others found them funny too, so we finished up getting millions of views and thousands of followers. Sadly, like most things, it came to an end when there was a falling out, but I still stayed on the app watching my favourites.
Well, it’s changed, not for the better for me. If you show an interest in anything, you get bombarded on your FYP with all this stuff. I have to really hunt for the accounts that I find entertaining now.
Now there’s AI, it seems to be creating a plane of non-thinkers, non-creators, no individualism, no genuine content. Such as shame as there are people with such knowledge and talent that could make some other people’s life a lot easier.
That is what brought me out of retirement, yes, I finally retired at 75, still active, still writing books on my favourite hobbies and lifestyles. WHY?
The one thing that has really gotten me annoyed, no, angry, is the claim you go on Canva, get it to write a book on a subject you know nothing about at all, stick it somewhere and charge something stupid. And that, uh huh, will earn you thousands. We don’t really believe that, do we????? Of course not, again, that would be a silly assumption to make, wouldn’t it.
Don’t get me wrong, I love this stuff, I spend hours researching, how this works, what doesn’t, what’s that about, can be used to make it simpler, the tools, the Apps.
So, there we have it. I’m putting my 17 years of training and knowledge to good use, passing it on to those who can benefit from it.
There’s Video training, help sheets, cheat sheets, books and tools to help build your business, the site is still being loaded with information that will continue helping.
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